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  6. Strategy and business development

Strategy and business development

ANNOTATION

OF THE ACADEMIC DISCIPLINE

"Strategy and business development"

1. Purpose of the course and its interrelation with other disciplines in the curriculum

The purpose of studying this discipline is to develop skills in identifying and assessing opportunities for successful business development by creating a value proposition for customers and business partners, as well as forming and implementing a qualitatively new interaction between different business entities to achieve their strategic goals.

The search for effective and viable ways of survival and development in a post-industrial economy is embodied in the concept of business development, which focuses on the processes of creating a long-term value proposition for an organization, defined by customers, markets, and partnerships. Empirical experience in implementing the business development concept demonstrates a strong connection between commerce, marketing, negotiations, partnership development, projects, and research.

Interdisciplinary connections.The teaching of the discipline "Strategy and Business Development" is based on the synthesis of knowledge, skills, and competencies acquired in such disciplines as "Strategic Management," "Marketing," "Innovative Business," "Creative Management," "Project Management," "Economic Governance," and "Entrepreneurial Law." It is aimed at enabling students to master managerial and methodological tools for identifying development problems and determining effective solutions.

2. Learning outcomes, methods, and diagnostic tools

 

Learning outcomes of the discipline

Teaching methods

Assessment tools

1.

Knowledge:

1.1.

Identification of business development prospects

·   Lecture

·   Active non-simulation learning methods: discussions, testing

·   Active simulation learning methods: design thinking, case analysis, analysis of common mistakes

·   Mini-group work

·   Independent and individual work, presentation

·   Oral questioning

·   Testing

·   Assessment of individual assignments

·   Preparation and discussion of essays, reports, articles, and other academic publications

1.2.

Formation of a value proposition for customers and business partners

1.3.

Factors determining business success and indicators of business development

2.

Skills and abilities:

 

 

2.1

Generating new business development ideas, identifying and analyzing business development problems, and designing solutions

·   Lecture

·   Active non-simulation learning methods: discussions, testing

·   Active simulation learning methods: design thinking, case analysis, case study, problem-solving methods

·   Mini-group work

·   Independent and individual work, presentation

·   Oral questioning

·   Testing

·   Self-assessment (reflection)

·   Evaluation of analytical and computational tasks, case studies

·   Preparation and discussion of essays, reports, articles, and other academic publications

 

2.2.

Developing and implementing business development plans and programs

2.3.

Conducting theoretical and applied research in business development

2.4.

Solving problem situations that arise in business structures under conditions of uncertainty and risks

3.

Communication:

3.1.

Maintaining business communication

·   Lecture

·   Active non-simulation learning methods: discussions, brainstorming

·   Active simulation learning methods: design thinking, case analysis, case study

·   Mini-group work

·   Presentation

·   Oral questioning

·   Presentation of task results

·   Self-assessment (reflection)

·   Peer assessment

3.2.

Working in a team and interacting within a group

4.

Responsibility and autonomy:

4.1.

Independently developing and making managerial decisions regarding the implementation of business development projects and programs

·   Lecture

·   Active non-simulation learning methods: discussions, brainstorming

·   Active simulation learning methods: visualization methods, training

·   Oral questioning

·   Presentation of research results

·   Assessment of training assignments

·   Preparation of essays, reports, articles

·   Self-assessment (reflection)

4.2.

Demonstrating an understanding of personal responsibility for implementation

3. Course content by topics

Module 1. Conceptual foundations of business development

Topic 1.Business trends in the post-industrial world: challenges for business development specialists

Topic 2.Business development at different stages of its life cycle

Topic 3.Strategic approach to business development

Topic 4.Customer orientation in business

Topic 5.Partnership as a business philosophy

Module 2. Applied tools for business development

Topic 6.Innovations in business development

Topic 7.Business model: formation and transformation

Topic 8.Business development in B2C, B2B, and B2G sectors

Topic 9.Forecasting and evaluating business development effectiveness

Topic 10.Business reputation and competitive positioning

4. Faculty members teaching the discipline and their email addresses

Olena Hrebeshkova, Ph.D. in Economics, Associate Professor of the Department of Business Economics and Entrepreneurship
Email: grebeshkova@kneu.edu.ua

5. Recommended information sources

1.      Verba V. A., Grebeshkova O. M. Business Development Management: A Study Guide. Kyiv: KNEU, 2011.

2.      Vostryakov O. V., Grebeshkova O. M. Strategic Enterprise Management: Business Course. Kyiv: KNEU, 2014. 211 p.

3.      Garnish Vern. Scaling Business: A Step-by-Step Strategy for Increasing Profits. Kyiv: Nash Format, 2018.

4.      Grebeshkova O. M., Makhova G. V. Strategic Partnerships of Enterprises. Kyiv: KNEU, 2012.

5.      Derevyanko O. G. Reputation Management of Enterprises: Theory, Methodology, Practice: Monograph. Kyiv, 2016. 471 p.

6.      Pekar V. Colorful Management. Kharkiv: Folio, 2016. 280 p.

7.      Balda T. Business Exit Value Strategy: Business Development to Finish Well. (n.p.): Tobias Marketing, 2021.

8.      Gran Robert M. Contemporary Strategy Analysis. Text and Cases. Ninth Edition. Wiley, 2016.

9.      Holt, K. W. Differentiation Strategy: Winning Customers by Being Different. Great Britain: Taylor & Francis, 2022.

10.  Kohne A. Business Development: Processes, Methods and Tools. Germany: Springer Fachmedien Wiesbaden, 2022.

11.  Osterwalder A., Pigneur Y., Bernardo G., Smith A. Value Proposition Design: How to Create Products and Services Customers Want. Online resource.

 

Last redaction: 18.03.25