Creation and development of IT products_076ANNOTATION OF THE DISCIPLINE Training course "Creation and development of IT products" Recommended for applicants for the second (master's) level of higher education 1. The purpose of studying the discipline is to form a set of knowledge in the system of product IT, entrepreneurship and product management and to acquire competencies and practical skills for working in a product IT company. Interdisciplinary connections.Teaching of the training course ‘Creation and Development of IT Products’ is based on the synthesis of knowledge, skills and abilities acquired in the study of other disciplines and is focused on the mastery of theoretical foundations and methodological tools for the formation and implementation of management strategy in product IT companies. Prerequisites:the discipline is based on the knowledge and competencies that acquired by a higher education student in the course of studying academic disciplines: ‘Digital Entrepreneurship and Digital Business Models’, “Design Thinking and Creativity Development”, “Business Processes and Their Automation”, “Strategic Management”, “Business Analytics for Entrepreneurs” and others. Post-requisites:the discipline provides students with the necessary knowledge and skills that will be useful when writing a qualifying master's thesis. 2. Learning outcomes, teaching methods and diagnostic tools. Teaching methods and diagnostic tools for learning outcomes in the discipline Training course “Creation and development of IT products”
3. Content of the discipline by topic Topic 1: Introduction to the course on product IT. Topic 2. Product team. Product manager and management. Topic 3. Target audience research. Topic 4. Decision-making in digital products. Topic 5. Product analytics. Topic 6. Performance marketing and user engagement. Topic 7. Behavioural patterns. Topic 8: Product design. Topic 9: Technical component of product development. Topic 10. Team management and leadership 4. Academic staff and their e-mail addresses Yamnenko H., PhD in Economics, Associate Professor of the Department of Business Economics and Entrepreneurship, e-mail: yamnenko@kneu.edu.ua 5. Recommended information sources 1. Barden F. Hacking Marketing. The science of why we buy. K.: Force, 2021. 304 с. 2. Cohn M. Evaluation and planning in Agile. K.: Fabula, 2019. 356 с. 3. Lukominsky M. Race against the clock. How to become a unicorn among the ocean of donkeys. Kharkiv: Vivat, 2021. 256 с. 4. Hierarchy, goals and development of a startup. What is RoadMap and how to create it. 2022 - URL: https://vctr.media/ua/shho-take-roadmap-i-yak-korystuvatysja-140780/. 5. Interactive course on the Strum platform - Creation and development of IT products - Yamnenko - KNEU - https://strum.education/teacher/courses 6. Distance course of the discipline on the Moodle platform - Training course “Creation and Development of IT Products” - Yamnenko - EMBE66148E - URL: https://ido-m.kneu.edu.ua/moodle/ course/view.php?id=4855 Last redaction: 11.02.25 |