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  6. Business Modelling

Business Modelling

ANNOTATIONOFTHECOURSE

Training Course “Business Modelling” RecommendedforstudentspursuingaBachelor'sdegree

 

 

Objectiveof theCourse

 

Thepurposeofthistrainingcourseistoequipstudentswiththeoreticalknowledge,practicalexperience, and analytical skills in applying modern business model development technologies and performance evaluation tools. The course fosters a comprehensive understanding and resolution of challenges that arise in entrepreneurial structures, contributing to a favourable business environment and enhancing the efficiency of production and economic systems. The knowledge gained through this course serves as a foundation for practical activities in managing business structures.

 

InterdisciplinaryConnections

 

The "Business Modelling" training course integrates fundamental concepts and methodologies from various economic disciplines, including business strategy, corporate finance, enterprise economics, and management. These interdisciplinary links ensure a holistic approach to understanding business modelling and strategic decision-making.

 

 
 

 

 

LearningOutcomes,TeachingMethods,andAssessmentTools

Table1–TeachingMethodsandAssessmentToolsforthe“BusinessModelling”Training Course

 

LearningOutcome

TeachingMethods

AssessmentTools

Knowledge

 

 

1.1 Understanding the concepts of “business model,” “resources,” “priorities,” and the various types of business models (undifferentiated, differentiated, segmented,externallyoriented,integrated,innovative, adaptive, etc.).

 

Lectures,seminars, discussions

Presentations, quizzes, tests, case studies, exercises,modulartests, final exams

1.2 Understanding the interrelation and differences between the categories of development, growth, and potentialgrowth;economicperformancegrowthand enterprise economic expansion.

Lectures,seminars, discussions, case analysis, group work

 

Sameasabove

1.3Knowledgeofkeyconceptssuchasfast-growing companies, growth accelerators, growth strategies; methods of strategic analysis for corporate growth; strategic modelling practices.

Lectures, seminars, caseanalysis,group work

 

Sameasabove

1.4Understandingbusinessmodellingprinciples, business scale, growth potential, evaluation methodologies, and business modelling tools.

Lectures, discussionswith case analysis, problem-solving

 

Sameasabove

 

LearningOutcome

TeachingMethods

AssessmentTools

SkillsandAbilities

 

 

2.1Identifyingfactorsandprerequisitesforeffective business model development and management.

Lectures,seminars, discussions, group work

Presentations,tests,case studies,exercises, exams

2.2 Evaluating the impact of managerial decisions on innovativecompaniesandexplainingdifferentgrowth strategies.

Lectures,seminars, discussions

 

Sameasabove

2.3 Performing quantitative analysis of factors influencingbusinessmodelsandeconomicoutcomes.

Lectures,problem- solving

Sameasabove

2.4Applyingvariousmethodstoanalyzebusiness model effectiveness.

Lectures,practical exercises

Sameasabove

2.5Assessingtheeconomicimpactofbusinessmodel development based on multiple criteria.

Lectures,case studies

Sameasabove

2.6Conductingstrategicandfinancialmodellingfor corporate growth.

Lectures, discussions, problem-solving

 

Sameasabove

Communication

 

 

Developingteamworkskills,includingresponsibility- sharing for achieving business goals.

Seminars, discussions, problem-solving

Presentations, case studies,performance evaluations, exams

3.1Communicatingbusiness-relatedinformation, ideas, problems, and solutions.

 

 

3.2Workingeffectivelyinteamsandassuming responsibility.

 

 

3.3Engaginginprofessionaldiscussionsonbusiness development.

 

 

3.4Proposingsolutions toidentifiedbusinessissues.

 

 

ResponsibilityandAutonomy

 

 

Demonstrating an understanding of personal responsibilityinmakingprofessionalandmanagerial decisions that affect business models.

Seminars, discussions, analyticalreports

Presentations, case studies,modularand final exams

4.1Developingjudgmentthatconsiderssocial, scientific, and ethical aspects.

 

 

4.2Organizingandleadingprofessionaldevelopment within a team.

 

 

4.3Justifyingoperational,tactical,andstrategic decisions regarding business modelling.

 

 

4.4Generatinginnovativebusinessideaswhile maintaining academic integrity.

 

 

4.5Demonstratingautonomouslearningcapabilities.

 

 

4.6Engaginginindependentcriticalthinking.

 

 

 

 
 

 

 

CourseContentbyModules

Module1.TECHNOLOGYOFBUSINESSMODELDEVELOPMENTFROMA MANAGEMENT PERSPECTIVE

 

·         Topic1.1TheoreticalFoundationsofBusinessModelFunctioning

·         Topic1.2CustomerPriorities asaCoreElement ofaBusiness Model

·         Topic1.3StrategicResourcesandTheir ImpactonBusinessModels

 

Module2.CORECOMPETENCIESANDBUSINESSPROCESSES

 

·         Topic2.1CompetencyAnalysisina DynamicEnvironment&CompetencyTreeDevelopment

·         Topic2.2BusinessProcessReengineering&OutsourcingBusinessModels

·         Topic2.3BenchmarkinginBusiness Modelling

 

Module3.BUSINESSPORTFOLIOEVALUATIONANDBUSINESSMODEL PERFORMANCE

 

·         Topic3.1ModernApproaches toBusinessPortfolio Analysis

·         Topic3.2BusinessModelLifecycle:Formation,Growth,andTransformation

·         Topic3.3EvaluatingBusinessModelEffectiveness&StrategicMapping

 

 
 

 

 

 

InstructorsandContactInformation

ShvydkaOksanaPolikarpivna,PhDinEconomics,AssociateProfessor,DepartmentofBusiness Economics and Entrepreneurship.

•□ʌVVEmail:shvydka.oksana@kneu.edu.ua

 

 
 

 

 

 

RecommendedLiteratureandResources

1.      AlanSmith,AlexanderOsterwalder,GregoryBernarda,TrishPapadakos. Designing Value Propositions. Kyiv: Nash Format, 2018.

2.      MoskalenkoV.V.,GodlevskyiM.D.ModelsandMethodsofStrategicEnterprise Development Management: Monograph. Kharkiv: Tochka Publishing, 2018.

3.      TokmakovaI.V.,PanchenkoN.G.,KurguzovaM.Yu.DevelopinganAnti-CrisisStrategy in Digital Transformation Conditions. Bulletin of Transport and Industry Economics, 2021/2022, pp. 70-80. Link

4.      RusanN.,VoytenkoO. EmpathyandEmotionalIntelligenceinProjectManagementTeams.

ComplexSystemsDevelopment Management,2021(45), pp.50–56. DOI

5.      GennaroCuofano.70 BusinessModel Patternsin 2022. FourWeekMBA. Link

Last redaction: 17.02.25