Faculty of Economics and Management

PARTNERSHIP IN BUSINESS

COURSE ANNOTATION

“PARTNERSHIP IN BUSINESS”

Recommended for students pursuing a first (bachelor’s) level of higher education

Course Objective

The purpose of studying the discipline is to develop an understanding and skills in working with business opportunities by helping companies and individual managers realize the potential of partnership relations.

In the conditions of a post-industrial economy, competitive advantages are often achieved through the ability to establish and maintain partnership relations. Who should be invited to be a business partner - a professional expert or an old acquaintance? How to become a reliable partner for a team and companies? Why give preference to professionalism or friendship? Is it possible to “be friends” with a competitor? How to maintain effective partnership relations with partners from other countries and continents? The answers to these and many other questions can be found while studying the course “Partnership in Business”.

Finding reliable partners is a critical competence of every manager, based on developed emotional intelligence, and the ability to establish trusting relationships and work in a team. Thanks to partnership relations between team members, business projects are effectively implemented. The partnership is a real tool for the competitive behaviour of companies in the market due to the support of various business models (franchising, outsourcing, cluster, ecosystem, B2B, B2C, C2C, etc.).

Interdisciplinary connections

Starting to study the discipline "Partnership in Business", students must have a certain knowledge base in such disciplines as "Introduction to the Specialty", "Psychology", "Microeconomics", "Entrepreneurship", "Organization Theory", and the Training course "Team Management".

Learning Outcomes, Teaching Methods, and Assessment Tools

Table 1 – Teaching Methods and Assessment Tools for "Partnership in Business" Aligned with Learning Outcomes

Learning Outcomes

Teaching Methods

Assessment Tools

1.

Knowledge

1.1

the essence and principles of a business partnership;

lectures, discussions

Surveys in discussions, testing, and independent work

1.2

prerequisites for the formation of a partnership;

discussions, case studies

1.3

ways of establishing and maintaining partnership relations in business;

case studies, training

1.4

factors determining the success of business partnership;

brainstorming

1.5

business formats of partnership of economic entities, features of the development of partnership in a team.

lectures, mind mapping, group projects, case studies

2.

Skills

2.1

establish interpersonal partnerships in the business environment;

educational game, training

Analysis of independent work (projects, reports), reflection

2.2

identify factors that determine the nature of partnership relations between enterprises, their dynamics in space and time;

case study, brainstorming

2.3

analyze the impact of changes in the external and internal environment of the enterprise on the choice of the business format of partnership;

brainstorming, report preparation

2.4

predict the impact of partnership in the organization on the results of its activities.

brainstorming, foresight

3.

Communication

3.1

the ability to maintain business communication (public speaking, negotiations, holding meetings, business correspondence, electronic communications, etc.);

educational game, training

Analysis of independent work (projects, reports), self-analysis, reflection

3.2

the ability to work in a team and interact with individuals when managing a business and teams;

training

3.3

the ability to form partnerships between the enterprise and its stakeholders.

discussion, brainstorming

4.

Responsibility and Autonomy

4.1

the ability to independently make decisions regarding the implementation of partnership intentions in management and demonstrate an understanding of personal responsibility for their implementation.

case studies, brainstorming

Presentation and analysis of the results of the work performed, reflection

 

Course Content by Topics

Module 1. Philosophy of partnership in business

Topic 1. The Nature of Modern Business: VUCA vs BANI

Topic 2. The Phenomenon of Partnership in Business

Topic 3. Formation of Business Partnership in a Multicultural Environment

Topic 4. Social Responsibility of Business as a Partnership Model

Module 2. Practical tools for business partnerships

Topic 5. Business formats of enterprise partnership: outsourcing, franchising, cluster

Topic 6. Partner interaction in a team

Topic 7. Networking as a tool of business partnership

Topic 8. Online platforms for supporting partnership relations

Faculty Members Teaching the Course

Iryna Kubareva, PhD in Economics, Associate Professor, Department of Business Economics and Entrepreneurship, iryna.kubareva@kneu.ua

Olha Maliarchuk, PhD in Economics, Associate Professor, Department of Business Economics and Entrepreneurship, olha.maliarchuk@kneu.ua

Olena Hrebeshkova, PhD in Economics, Associate Professor, Department of Business Economics and Entrepreneurship, olena.hrebeshkova@kneu.ua

Recommended Information Sources

1.      Hrebeshkova O. M., Maliarchuk O. G., Kubareva I. V. Leadership and Partnership in Business: Practical Guide. Kyiv: KNEU, 2021.

2.      Hrebeshkova O. M. Video Lecture Course on “Leadership and Partnership in Business”. URL: https://cutt.ly/2YHgvpO

3.      Covey Stephen R. The 7 Habits of Highly Effective People. Kharkiv: Family Leisure Club, 2012.

4.      Goleman Daniel. Emotional Intelligence in Business: How to Succeed in Life and Career. Kharkiv: Vivat, 2021.

5.      Lehavi Dorene. Business Partnership Essentials. Boston/Berlin: Walter de Gruyter Inc., 2018.

6.      Roger Fisher, William Ury. Getting to Yes: Negotiating Agreement Without Giving In. / Editor Bruce Patton, 3rd edition, Houghton Mifflin, 2011

7.      Patrick Lencioni. The five dysfunctions of a team. / The official guide to conducting the five dysfunctions’ workshops for teams and team leaders. Second edition.

Last redaction: 13.02.25