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Faculty of Economics and Management

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  4. Department of Business Economics and Entrepreneurship»
  5. Master Degree Courses»
  6. Digital entrepreneurship and digital business models

Digital entrepreneurship and digital business models

ANNOTATION OF THE ACADEMIC DISCIPLINE 

Digital entrepreneurship and digital business models 

Recommended for applicants for the second (master's) level of higher education 

1. The goal of mastering the academic discipline. 

The purpose of studying the academic discipline is to acquaint applicants of the master's level of education with modern views on digital entrepreneurship, as well as the theory, methodology and applied tools of digital transformation of business models and implementation of analytical, research and practical activities on this basis. 

Interdisciplinary links of the discipline "Digital entrepreneurship and digital business models". The discipline "Digital entrepreneurship and digital business models" is based on the knowledge, skills and applied skills obtained in the process of studying the disciplines "Global competitive leadership", "Methodology of scientific research", "Design thinking and development of creativity", "Innovation law", "Management of commercial activities", "Strategic management" and other economic disciplines. 

2. Learning outcomes, teaching methods and diagnostic methods: 

Table 1 – Results and methods of teaching, diagnostic tools for the academic discipline “Digital entrepreneurship and digital business models” 

Learning outcome in the academic discipline 

Teaching methods 

Diagnostic tools 

Code 

Learning outcome 

 

 

  1.  

Knowledge: 

1.1 

 

Conceptual scientific and practical knowledge, critical understanding of theories, principles, methods and concepts of digital entrepreneurship and digital business models 

lecture, seminar, discussion, seminar-discussion with elements of analysis, solution of specific problems and situations 

presentation, surveys, test, case study, modular work 

2. 

Skills/abilities: 

 

Solving complex unpredictable tasks and problematic business situations in the process of implementing digital entrepreneurship and digital business models, which involves collecting and interpreting information (data), selecting methods and tools for solving analytical problems 

Seminar-Solving Situational Tasks 

presentation, surveys, test, case study, modular work 

3. 

Communication: 

3.1 

Bringing information, business ideas, problems, solutions and experiences in the field of digital entrepreneurship and digital business models to specialists and non-specialists 

discussion, work in small creative groups, case study 

presentation, surveys, test, case study 

3.2 

Ability to effectively collect, interpret and apply relevant data to solve digital entrepreneurship problems and digital business models 

4. 

Responsibility and autonomy 

 

 

4.1 

Managing complex activities and projects of digital entrepreneurship and digital business models  

discussion, work in small creative groups, case study   

presentation, surveys, test, case study 

4.2 

Ability to take responsibility for developing and making decisions in the unpredictable work and learning contexts of digital entrepreneurship and digital business models 

 

3.Content of the academic discipline by topics 

Topic 1. Typology of digital entrepreneurship and digital innovations 

Topic 2. Digital technologies in entrepreneurship 

Topic 3. Digital analytics and its use in digital entrepreneurship 

Topic 4. E-commerce. 

Topic 5. Design and monetization of digital business models 

Topic 6. Strategic management in the digital environment 

Topic 7. Digital asset management 

Topic 8. Digital risks of digital entrepreneurship 

Topic 9. Ecosystems of digital entrepreneurship 

 

4. Scientific and pedagogical staff providing teaching of the academic discipline and their e-mail addresses: Lavrenenko Valentina Vitalievna, Candidate of Economic Sciences, Associate Professor, Professor of the Department of Business Economics and Entrepreneurship, e-mail: lavrenenko.valentyna@kneu.edu.ua  

5. Suggested information sources: 

  1. Kolesnikova, O. V., & Pastushenko, O. V. (2018). Digital entrepreneurship: essence, advantages, development trends. Economy. money. Law, 10(1), 78-85. 

  1. Kuprienko, V. O. (2019). Digital technologies in modern business: problems and development prospects. Scientific Bulletin of the International Humanitarian University. Series: Economy and Management, (31), 32-35. 

  1. Kholod, I. I., & Shemet, O. V. (2018). Digital technologies in entrepreneurship development. Economy. money. Law, 12(2), 49-54. 

  1. Cherep, A. V., & Vinnichuk, O. I. (2018). Digital business models: modern approaches to research and analysis. Economy and Region, (4), 128–135. 

  1. Kolesnikova, O. V., & Pastushenko, O. V. (2019). Digital Technologies in Entrepreneurship: Theory, Methodology, Practice. Kyiv: Logos Publishing House. 

  1. Kovalenko, S. O. (2018). Digital Entrepreneurship: Theory and Practice. Kyiv: Scientific Opinion. 

  1. 7. Lobov, M. V. (2017). Digital Business Models: Theory and Practice. Kyiv: Express Publishing House. 

  1. Shevchuk, L. M. (2019). Digital Technologies in Entrepreneurship: Theory and Practice of Application. Kyiv: Academy Publishing House. 

  1. Grigorieva, T. S., & Lapin, V. V. (2018). Digital Innovations in Entrepreneurship: Theory and Practice. Kyiv: Condor Publishing House. 

  1. Chesbrough, H. (2010). Business model innovation: Opportunities and barriers. Long range planning, 43(2-3), 354-363. 

  1. Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons. 

  1. Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194. 

  1. Yoo, Y., Henfridsson, O., & Lyytinen, K. (2010). Research commentary—the new organizing logic of digital innovation: An agenda for information systems research. Information systems research, 21(4), 724-735. 

  1. Venkatraman, N., & Henderson, J. C. (1998). Real strategies for virtual organizing. Sloan Management Review, 40(1), 33-48. 

 

 

Last redaction: 13.02.25