COURSE ANNOTATION
“Entrepreneurship”
Mandatory for the first (bachelor's) level of higher educationof the Educational and Professional Program "Marketing"
1. The Objective of Studying the Discipline.
The purpose of the discipline is to form a system of knowledge about the essence of entrepreneurship as a special type of activity, a certain style and type of behaviour that determines the business culture of the enterprise, the modern form of management of industrial and commercial structures in a market economy; acquisition of practical skills of complex perception and solution of problems arising in the activities of business structures to create a favourable business environment and improve the efficiency of production and economic systems.
Interdisciplinary connections: prerequisites and post-requisites. The interdisciplinary connections of the discipline “Entrepreneurship” are determined by the peculiarities of training of the first (bachelor's) level of higher education of the Educational and Professional Program "Marketing" of the specialty 075 “Marketing”. The discipline integrates a large number of basic concepts and techniques of general theoretical disciplines, is based on the theoretical foundation of entrepreneurship and methodological provisions of related economic disciplines.
Prerequisites: the discipline is based on the knowledge and competences acquired by the higher education student in the course of studying the following disciplines: ‘Philosophy’, “Applied Informatics”, “Macroeconomics”, “Microeconomics”.
Post-requisites: as a result of studying the discipline, the necessary competence base will be formed for mastering such disciplines as Statistics, Management, Marketing, International Economics, Finance, Human Resources Management, Logistics, Service Management, Marketing Pricing and others. The knowledge of the discipline ‘Entrepreneurship’ can be used when writing a qualifying bachelor thesis.
2. Learning Outcomes, Teaching Methods and Assessment Tools:
Table 1 – Teaching methods and assessment tools for learning outcomes in the educational discipline “Entrepreneurship” in accordance with learning outcomes
Learning outcome by academic discipline | Teaching Methods | Assessment Tools |
1. | Knowledge: |
1.1 | characteristics and typology of entrepreneurship, principles of implementation, forms and models of entrepreneurial activity | lecture, seminar, testing, discussion, solving specific problems and situations, case-study, independent and individual work, presentation | oral (theoretical) questioning, assessment of analytical and computational tasks, individual and team assignments, participation in a discussion, followed by self-assessment and peer assessment of participants, evaluation of a written individual assignment (report, essay based on an analytical review of scientific articles), control (modular) work, exam. |
1.2 | technologies for starting a business |
1.3 | the essence, forms and structure of entrepreneurial capital, the procedure for the formation of initial (start-up) entrepreneurial capital and its sources, the peculiarities of the formation and efficiency of the use of company personnel |
1.4 | the essence and characteristics of innovation processes and evaluation of the effectiveness of technical and organizational innovations |
1.5 | the essence of business planning |
1.6 | features of the organization of budgeting of entrepreneurial activity |
1.7 | financial and economic principles of entrepreneurship and analytical assessment of the effectiveness of entrepreneurial activity |
1.8 | essence and components of entrepreneurial successand business ethic |
1.9 | the essence and functions of business communication in the system of entrepreneurship |
2. | Skills/abilities: |
2.1 | use analytical and methodological tools to understand the logic of making informed decisions about the choice of how to create your own business and its organizational and legal form | seminar, discussion, case-study, work in small creative groups, solving specific problems and situations | presentation, survey, test, checking the performance of analytical and calculation works, individual and team tasks, solving cases, control (modular) work, exam. |
2.2 | search for an entrepreneurial idea |
2.3 | calculate the required amount of entrepreneurial capital |
2.4 | determine the number of staff, substantiate proposals for improving the processes of personnel movement; determine labour productivity |
2.5 | evaluate the investment attractiveness and business reputation of business entities |
2.6 | evaluate the profitability of the enterprise |
2.7 | formulate and calculate indicators for assessing the effectiveness of business activities |
2.8 | use the methodology for assessing the impact of risks and areas of their minimization |
2.9 | develop, formulate and implement measures for the formation and further development of the organizational culture of business entities |
2.10 | explain the legal basis for resolving corporate business conflicts; analyse and evaluate methods of preventing business conflicts |
3. | Communication |
Development of practical teamwork skills, namely: | seminar, discussion, solving specific problems and situations | checking the performance of calculation works, case-study, checking the implementation of solved specific tasks and situations, presentation, exam |
3.1 | communicating information, ideas, problems, solutions, personal experience and arguments |
3.2 | ability to work in a team - to take responsibility for achieving the goal |
3.3 | communication on professional issues orally and in writing with participants in economic relations to ensure the functioning and development of the enterprise |
3.4 | ability to develop proposals to eliminate identified shortcomings and errors |
4. | Responsibility and autonomy |
demonstrate an understanding of personal responsibility and the ability to take responsibility for making professional or managerial decisions or recommendations that may affect the activities of the enterprise as a whole or its individual units, in particular when: | seminar, discussion, solving specific problems and situations, analytical report | checking the performance of calculation works, case-study, control (module) work, exam |
4.1 | managing complex technical or professional activities or projects |
4.2 | forming judgments that consider social, scientific and ethical aspects |
4.3 | organizing and managing the professional development of individuals and groups |
4.4 | substantiating operational, tactical and strategic management decisions on various aspects of the enterprise. |
4.5 | developing their own practical ideas on the principles of academic culture and integrity |
4.6 | the ability to continue learning with a significant degree of autonomy |
4.7 | with the ability to think independently and independently |
3. Content of the discipline by topic:
Topic 1. General characteristics and typology of entrepreneurship
Topic 2. Legal basis and organizational forms of entrepreneurship
Topic 3. Small business in a market economy
Topic 4. Technology of starting your own business
Topic 5. Formation of entrepreneurial capital
Topic 6. Formation and efficiency of the company's staff
Topic 7. Innovations and investment policy of the company
Topic 8. Start-up as an innovative form of starting a business
Topic 9. Planning of entrepreneurial activity
Topic 10. Fundamentals of business administration
Topic 11. Budgeting of entrepreneurial activity
Topic 12: Financial and economic principles of entrepreneurship and analytical evaluation of business performance
Topic 13: Hedging business risks and counteracting the shadow economy
Topic 14: Entrepreneurial success and business culture
Topic 15. The essence and model range of business cultures
Topic 16. Fundamentals of cultural business communications formation
Topic 17: Technologies for preventing and resolving business conflicts
4. Academic staff responsible for teaching the discipline and their email addresses:
Volodymyr Kuzomko, PhD, Associate Professor of the Department of Business Economics and Entrepreneurship, email: kuzomko.volodymyr@kneu.edu.ua
Lidiia Sherhina,PhD, Associate Professor of the Department of Business Economics and Entrepreneurship, email: shergina.lidiya@kneu.edu.ua
Vlada Fursa, Ph.D. in Economics, Senior Lecturerof the Department of Business Economics and Entrepreneurship, email: v.fursa@kneu.edu.ua
5. Recommended information sources:
- Hoi I. V. Entrepreneurship: textbook / I. V. Hoi, T. P. Smelyanska – Kyiv: TsUL, 2019. – 368 p.
- Economics and Organization of Entrepreneurial Activity: textbook / Edited by Doctor of Economics N. V. Smentyna. Kyiv: FOP Hulaieva V. M., 2019. – 320 p.
- Karpiuk H. I. Fundamentals of Entrepreneurship: Textbook for Vocational (Vocational-Technical) Education Students, 2021, p. 98. URL: https://mon.gov.ua/storage/app/media/pto/2021/04/19/Osnovy pidpryyemnytstva.pdf
- Fundamentals of Entrepreneurship: Textbook / [Biliak T. O., Biriuchenko S. Yu., Buzhymska K. O., et al.]; edited by N. V. Valinkevych. – Zhytomyr: ZhDTU, 2019. – 493 p.
- Pedko A. B. Fundamentals of Entrepreneurship and Business Culture: textbook / A. B. Pedko. – Kyiv: Center for Educational Literature, 2020. – 168 p.
- Entrepreneurship: textbook / Edited by H. I. Kupalova. Kyiv: "Kyiv University", 2022. – 376 p.
- Entrepreneurship and Business Culture. Credit-Module Course: textbook / [N. M. Tiahunova, O. A. Sporysh]. Kyiv: Center for Educational Literature, 2019. – 118 p.
- Entrepreneurship and Business Basics. Practical Guide: textbook / [Biliak T. O., Biriuchenko S. Yu., Buzhymska K. O., et al.]; edited by T. P. Ostapchuk. Zhytomyr: Zhytomyr Polytechnic, 2023. – 280 p.
- Pletos S. V. Entrepreneurial Activity: Lecture Notes. Odesa: ODEKU, 2021. – 121 p.
- Entrepreneurship – Sherhina – EMBE25033U_DIST: [Electronic Resource]: Moodle Distance Learning Course for Students of the Distance Learning Institute, Educational Program "Marketing". Developers: L. A. Sherhina, V. P. Kovtun — Kyiv: KNEU. — URL: http://193.110.163.11/moodle/course/view.php?id=296
Last redaction: 19.03.25