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  6. Business Modelling

Business Modelling

ANNOTATION OF THE COURSE

Training Course “Business Modelling”

Recommended for students pursuing a Bachelor's degree

Objective of the Course

The purpose of this training course is to equip students with theoretical knowledge, practical experience, and analytical skills in applying modern business model development technologies and performance evaluation tools. The course fosters a comprehensive understanding and resolution of challenges that arise in entrepreneurial structures, contributing to a favourable business environment and enhancing the efficiency of production and economic systems. The knowledge gained through this course serves as a foundation for practical activities in managing business structures.

Interdisciplinary Connections

The "Business Modelling" training course integrates fundamental concepts and methodologies from various economic disciplines, including business strategy, corporate finance, enterprise economics, and management. These interdisciplinary links ensure a holistic approach to understanding business modelling and strategic decision-making.

Learning Outcomes,Teaching Methods,and Assessment Tools

Table1–Teaching Methods and Assessment Tools for the “Business Modelling”Training Course

Learning Outcome

Teaching Methods

Assessment Tools

Knowledge

 

 

1.1 Understanding the concepts of “business model,” “resources,” “priorities,” and the various types of business models (undifferentiated, differentiated, segmented,externallyoriented,integrated,innovative, adaptive, etc.).

 

Lectures,seminars, discussions

Presentations, quizzes, tests, case studies, exercises,modulartests, final exams

1.2 Understanding the interrelation and differences between the categories of development, growth, and potentialgrowth;economicperformancegrowthand enterprise economic expansion.

Lectures,seminars, discussions, case analysis, group work

 

Sameasabove

1.3Knowledgeofkeyconceptssuchasfast-growing companies, growth accelerators, growth strategies; methods of strategic analysis for corporate growth; strategic modelling practices.

Lectures, seminars, caseanalysis,group work

 

Sameasabove

1.4Understandingbusinessmodellingprinciples, business scale, growth potential, evaluation methodologies, and business modelling tools.

Lectures, discussionswith case analysis, problem-solving

 

Sameasabove

 

LearningOutcome

TeachingMethods

AssessmentTools

SkillsandAbilities

 

 

2.1Identifyingfactorsandprerequisitesforeffective business model development and management.

Lectures,seminars, discussions, group work

Presentations,tests,case studies,exercises, exams

2.2 Evaluating the impact of managerial decisions on innovativecompaniesandexplainingdifferentgrowth strategies.

Lectures,seminars, discussions

 

Sameasabove

2.3 Performing quantitative analysis of factors influencingbusinessmodelsandeconomicoutcomes.

Lectures,problem- solving

Sameasabove

2.4Applyingvariousmethodstoanalyzebusiness model effectiveness.

Lectures,practical exercises

Sameasabove

2.5Assessingtheeconomicimpactofbusinessmodel development based on multiple criteria.

Lectures,case studies

Sameasabove

2.6Conductingstrategicandfinancialmodellingfor corporate growth.

Lectures, discussions, problem-solving

 

Sameasabove

Communication

 

 

Developingteamworkskills,includingresponsibility- sharing for achieving business goals.

Seminars, discussions, problem-solving

Presentations, case studies,performance evaluations, exams

3.1Communicatingbusiness-relatedinformation, ideas, problems, and solutions.

 

 

3.2Workingeffectivelyinteamsandassuming responsibility.

 

 

3.3Engaginginprofessionaldiscussionsonbusiness development.

 

 

3.4Proposingsolutions toidentifiedbusinessissues.

 

 

ResponsibilityandAutonomy

 

 

Demonstrating an understanding of personal responsibilityinmakingprofessionalandmanagerial decisions that affect business models.

Seminars, discussions, analyticalreports

Presentations, case studies,modularand final exams

4.1Developingjudgmentthatconsiderssocial, scientific, and ethical aspects.

 

 

4.2Organizingandleadingprofessionaldevelopment within a team.

 

 

4.3Justifyingoperational,tactical,andstrategic decisions regarding business modelling.

 

 

4.4Generatinginnovativebusinessideaswhile maintaining academic integrity.

 

 

4.5Demonstratingautonomouslearningcapabilities.

 

 

4.6Engaginginindependentcriticalthinking.

 

 

Course Content by Modules

Module1.TECHNOLOGY OF BUSINESS MODEL DEVELOPMENT FROM A MANAGEMENT PERSPECTIVE

·         Topic1.1 Theoretical Foundations of Business Model Functioning

·         Topic1.2 Customer Priorities as a Core Element of a Business Model

·         Topic 1.3 Strategic Resources and Their Impacton Business Models

Module2. CORE COMPETENCIES AND BUSINESS PROCESSES

·         Topic 2.1 Competency Analysis in a Dynamic Environment &CompetencyTree Development

·         Topic 2.2 Business Process Reengineering &Outsourcing Business Models

·         Topic 2.3 Benchmarkingin Business Modelling

Module 3. BUSINESS PORTFOLIO EVALUATION AND BUSINESS MODEL PERFORMANCE

·         Topic 3.1 Modern Approaches to Business Portfolio Analysis

·         Topic 3.2 Business Model Lifecycle: Formation,Growth, and Transformation

·         Topic 3.3 Evaluating Business Model Effectiveness&Strategic Mapping

Instructors and ContactInformation

Shvydka Oksana Polikarpivna,PhD in Economics,Associate Professor, Department of Business Economics and Entrepreneurship.

Email:shvydka.oksana@kneu.edu.ua

Recommended Literature and Resource

1.      AlanSmith, Alexander Osterwalder, Gregory Bernarda,Trish Papadakos. Designing Value Propositions. Kyiv: Nash Format, 2018.

2.      MoskalenkoV.V.,GodlevskyiM.D. Modelsand Methods of Strategic Enterprise Development Management: Monograph. Kharkiv: Tochka Publishing, 2018.

3.      TokmakovaI.V.,PanchenkoN.G.,KurguzovaM.Yu. Developingan Anti-CrisisStrategy in Digital Transformation Conditions. Bulletin of Transport and Industry Economics, 2021/2022, pp. 70-80. Link

4.      Rusan N.,Voytenko O. Empathy and Emotional Intelligence in Project Management Teams. ComplexSystems Development Management, 2021(45), pp.50–56. DOI

5.      Gennaro Cuofano.70 Business Model Patternsin 2022. FourWeekMBA. Link

Last redaction: 17.02.25