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  6. The basics of entrepreneurial activity and business_015_Economic and Business Education

The basics of entrepreneurial activity and business_015_Economic and Business Education

ABSTRACT OF THE DISCIPLINE

«The basics of entrepreneurial activity and business»

Recommended for applicants for the first (bachelor's) level of higher education

in the program “Economic and Business Education”

1. The purpose of mastering the discipline.

The purpose of the discipline is to form a system of knowledge about the essence of entrepreneurship as a special type of activity, a certain style and type of behaviour that determines the business culture of the enterprise, the modern form of management of industrial and commercial structures in a market economy; acquisition of practical skills of complex perception and solution of problems arising in the activities of business structures to create a favourable business environment and increase the efficiency of production and economic systems.

The interdisciplinary connections of the discipline “Fundamentals of Entrepreneurship and Business”are determined by the peculiarities of training applicants for the first (bachelor's) level of higher education in the EPP “Economic and Business Education”, Programme Subject Area 015 “Vocational Education (Economics)”. “Fundamentals of Entrepreneurship and Business” as an academic discipline integrates a large number of basic concepts and techniques of general theoretical and special academic disciplines.

Prerequisites: the discipline is based on the knowledge and competencies acquired by the student in the course of studying the disciplines: “Philosophy”, “Applied Informatics”, “Macroeconomics”, “Microeconomics”, “Finance”, “Accounting”, “Management”, ‘Marketing’, “Human Resources Management”.

Post-requisites: As a result of studying the discipline, the necessary competence base will be formed for mastering such disciplines as “International Economics”, “Training course "Development of Entrepreneurship and Entrepreneurship"” and others. The knowledge of the discipline “Fundamentals of Entrepreneurship and Business” can be used when writing a bachelor's thesis.

2. Learning outcomes, teaching methods and diagnostic tools.

Table 1 - Learning outcomes, teaching methods and diagnostic tools in the discipline “Fundamentals of Entrepreneurship and Business”

 

NQF descriptors

Learning outcomes in the discipline

Teaching methods

Diagnostic tools

/ assessment forms

1.

Knowledge:

1.1

characteristics and typology of entrepreneurship, principles of implementation, forms and models of entrepreneurial activity

lecture, seminar, discussion

demonstration, presentation,

solving specific problems and situations, analytical work analytical report solving a test

solving individual and calculated practical tasks, abstract

Presentation, survey, test analysis, case-study review,

control

 (module) work, exam

1.2

technologies for starting your own business

1.3

the essence, forms and structure of entrepreneurial capital, the procedure for the formation of initial (start-up) entrepreneurial capital and its sources, the peculiarities of formation and efficiency of the use of the company's personnel

1.4

essence and characteristics of innovation processes and evaluation of the effectiveness of technical and organizational innovations

1.5

the essence of business planning

1.6

peculiarities of organization of budgeting of entrepreneurial activity

1.7

financial and economic principles of entrepreneurship and analytical evaluation of the effectiveness of entrepreneurial activity

1.8

the essence and components of entrepreneurial success and business ethics

1.9

the essence and functions of business communication in the system of entrepreneurship

2.

Skills:

2.1

use analytical and methodological tools to understand the logic of making informed decisions on the choice of how to create your own business and its organizational and legal form

seminar, discussion, case-study, work in small creative groups, solving specific problems and situations

checking the performance of calculations, analytical work

abstracts

Presentation, survey, test analysis, case-study review, control (module) work, exam

2.2

search for an entrepreneurial idea

2.3

calculate the required amount of entrepreneurial capital

2.4

determine the number of personnel, substantiate proposals for improving personnel movement processes; determine labour productivity

2.5

assess the investment attractiveness and business reputation of business entities

2.6

assess the profitability of the enterprise

2.7

form and calculate indicators for assessing the effectiveness of business activities

2.8

use the methodology for assessing the impact of risks and ways to minimize them

2.9

develop, formulate and implement measures to establish and further develop the organizational culture of business entities

2.10

explain the legal basis for resolving corporate business conflicts; analyse and evaluate methods of preventing business conflicts

3.

Communication

Developing practical teamwork skills in students, namely:

seminar, discussion, solving specific problems and situations

analytical report

presentation,

test solving

individual and calculated practical tasks, abstract

 

checking the performance of calculation works, checking the case-study, checking the performance of solved specific tasks and situations, presentation, exam

3.1

communicating information, ideas, problems, solutions, own experience and arguments

3.2

ability to work in a team - to take responsibility for achieving the goal

3.3

communicate on professional issues orally and in writing with participants in economic relations to ensure the functioning and development of the enterprise

3.4

ability to develop proposals to eliminate identified shortcomings and errors

4.

Responsibility and autonomy

demonstrate an understanding of personal responsibility and the ability to take responsibility for making professional or managerial decisions or recommendations that may affect the activities of the enterprise as a whole or its individual units, in particular when

seminar, discussion, solving specific problems and situations, analytical report, presentation,

test, solving individual and calculated practical tasks, abstract

checking the performance of calculation works, case-study, control

(module) work, exam

4.1

managing complex technical or professional activities or projects

4.2

forming judgments that take into account social, scientific and ethical aspects

4.3

organization and management of professional development of individuals and groups

4.4

in substantiating operational, tactical and strategic management decisions on various aspects of the company's functioning

4.5

in developing their own practical ideas based on the principles of academic culture and integrity

4.6

with the ability to continue studying with a significant degree of autonomy

4.7

with the ability to think independently

 

3. Content of the discipline by topic:

Topic 1: General characteristics and typology of entrepreneurial activity

Topic 2. Legal basis and organizational forms of entrepreneurial activity

Topic 3. Small business in a market economy

Topic 4. Technology of starting a business

Topic 5. Formation of entrepreneurial capital

Topic 6. Formation and efficiency of the use of the company's staff

Topic 7. Innovations and investment policy of the company

Topic 8. Start-up as an innovative form of starting a business

Topic 9. Planning of entrepreneurial activity

Topic 10. Fundamentals of business administration

Topic 11. Budgeting of entrepreneurial activity

Topic 12. Financial and economic principles of entrepreneurship and analytical assessment of the effectiveness of entrepreneurial activity

Topic 13. Hedging entrepreneurial risks and counteracting the shadow economy

Topic 14. Entrepreneurial success and business culture

Topic 15. The essence and model range of business cultures

Topic 16. Fundamentals of cultural business communications

Topic 17. Technologies for preventing and resolving business conflicts

4. Research and teaching staff who provide teaching of the discipline and their e-mail addresses:

Yakusheva Nataliia Valentynivna, Doctor of Philosophy in Entrepreneurship, Trade and Exchange Activities, Associate Professor at the Department of Business Economics and Entrepreneurship, е-mail: yakusheva.nataliia@kneu.edu.ua

5. Recommended information sources:

1.             Bytov V.P., Gorbach L.M. (2019). The place and role of entrepreneurship as a social phenomenon in the market. Economic Forum, 1(3), 2019, pp. 14-19. https://doi.org/10.36910/6765-2308-8559-2019-3-3.

2.             Goy IV, Smelyanska TP. (2019). Entrepreneurship: a textbook. K.: TSUL, 2019. 368 с.

3.             Economics and organization of entrepreneurial activity: a textbook / Edited by Doctor of Economics N. V. Smentina - K: FOP Guliaeva V. M., 2019. - 320 p.

4.             Karpiuk G.I. (2021). Fundamentals of entrepreneurship: Study guide for students of professional (vocational) education, 2021, P. 98. URL: https://mon.gov.ua/storage/app/media/pto/2021/04/19/Osnovy pidpryyemnytstva.pdf

5.             Entrepreneurship and business basics. Workshop: Study guide / [Bilyak T.O., Biryuchenko S.Y., Buzhymska K.O., et al. Zhytomyr: Zhytomyr Polytechnic, 2023. 280 с

6.             Pletos S.V. (2021). Entrepreneurial activity: lecture notes. Odesa: ODEKU, 2021. 121 с.

7.             Shergina L.A., Kovtun V.P. Entrepreneurship - EMBE25033U: distance course // http://193.110.163.11/moodle/course/view.php?id=296- K.: KNEU.

Last redaction: 12.02.25